We're building the infrastructure for auto repair.
Pitz was founded to transform auto repair with artificial intelligence. We believe independent repair shops deserve the same technology the world's largest companies rely on, and we're building the infrastructure to get any vehicle diagnosed, quoted, repaired and back on the road in under 24 hours.
More than shop management software: an AI operating system for repair shops.
Our platform brings artificial intelligence, shop operations and an auto parts marketplace together in a single ecosystem. The result is a more efficient operation for technicians, shop owners, distributors and manufacturers, and drivers who get their cars back sooner.
Artificial intelligence
Support for technical diagnosis, symptom interpretation and building estimates.
Shop operations
Repair orders, inventory, customers, finances and team productivity in one place.
Parts marketplace
A direct line to distributors and suppliers, so parts are sourced faster.
A multibillion-dollar industry that still runs by hand.
Auto repair moves billions of dollars every year, yet much of it still runs manually: slow diagnostics, quotes over the phone, fragmented processes and little integration between shops and suppliers. That gap is why Pitz exists.
The technology layer for auto repair
We set out to solve a structural problem in Latin America's automotive aftermarket: giving repair shops an intelligent platform that runs their entire operation. From day one, the goal was never to build another ERP, but the technology layer that connects the whole repair value chain.
Operating in the region's two largest markets
Today more than 1,000 repair shops and parts stores run on Pitz, with over 80,000 auto parts for sale on our marketplace and hundreds of thousands of repair orders processed.
Backed to lead across the Americas
That growth attracted international investors who share our vision of leading the digital transformation of the automotive industry across the Americas.
A Latin American company with global ambition
We're now opening operations in Colombia and the United States.
More than a decade scaling startups across Latin America.
Natalia Salcedo is an entrepreneur and executive with more than a decade of experience building and scaling some of Latin America's most influential startups.
Before Pitz, she led strategic operations, logistics and growth teams at Rappi, JOKR and Meru, helping scale businesses that served millions of users and reshaped traditional markets through technology. That experience showed her how AI, data and operational excellence can transform entire industries, and pointed to a major opportunity in one that was still largely offline: auto repair.
Today, Natalia leads Pitz's long-term vision: building the leading technology infrastructure for independent repair shops and accelerating the digitalization of the entire automotive value chain.
The operating center of the modern repair shop.
An AI platform for the shop
Our AI supports technicians with diagnosis, symptom interpretation and estimates, while the platform manages repair orders, inventory, customers, finances and team productivity.
A marketplace connected to the supply chain
Our marketplace connects shops directly with parts distributors and suppliers, cutting sourcing time and making the whole chain more efficient.
Data, AI and commerce working together: higher productivity, stronger margins and a better experience for everyone involved.
The next big revolution in the automotive industry won't happen only inside vehicles. It will happen in the shops that keep them moving.
We're an AI-first company, built to lead the transformation of auto repair in Latin America and, from there, in other global markets. Our goal is to be the platform that connects repair shops, distributors, manufacturers and artificial intelligence in a single infrastructure, making repair faster, smarter and more efficient.
This is only the beginning of our story.
The team behind Pitz.
A multidisciplinary group in Mexico and Brazil, building the platform the auto industry needs.
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